CMO
Owns the marketing picture
Reads campaigns, analytics, CRM and assets. Drafts campaigns and content, and proposes budget moves with the reasoning attached.
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AI Workforce
Six roles ship ready. Each one is a configured instance of a single runtime — same permissions, same budgets, same audit trail — so adding an agent is a staffing decision rather than an engineering project.
Owns the marketing picture
Reads campaigns, analytics, CRM and assets. Drafts campaigns and content, and proposes budget moves with the reasoning attached.
Turns interest into conversations
Scores intent, qualifies leads, drafts outreach and keeps CRM records current.
Produces the work
Turns a brief into copy, images, video and audio, files them as drafts and schedules them.
Watches the outside world
Tracks competitors, audiences and market shifts across search, the open web and your own data.
Explains what happened
Joins campaigns, CRM, conversions and spend to answer why a number moved, not just that it did.
Keeps the machine running
Opens tasks, chases deadlines, triggers workflows and keeps integrations moving.
Control
Autonomy is granted per capability, not per agent. An agent might draft freely, need a person for anything public, and be refused entirely on things it has no business touching — and that boundary is enforced on the server, not suggested in a prompt.
High-risk actions need approval for that specific step. Approving one campaign does not approve the next.
Configuration
Name, avatar, persona and tone. An agent your team recognises, not 'Assistant 3'.
System prompt, objectives, behavioural rules and the outcome it is accountable for.
Domain knowledge and a memory scoped to one workspace, so a client's context never crosses into another.
The exact capabilities it may call, from language models to your connected integrations.
A matrix per capability: allow, require approval, or deny. Denied wins, and an empty allow list denies by default.
Token and monetary ceilings per task, plus the threshold above which spending needs a human.
Which model backs it, so cost and capability are a choice rather than a default.
Accountability
Each agent carries its own record: tasks completed, approval rate, activity volume, and the real cost of the work it did — provider spend attributed to that agent, not pooled into an anonymous AI line. When one earns its keep you give it more remit. When one does not, you can see that too.