Economics

The case is operational,
not aspirational

BrandLAB is bought as an operating cost that removes larger operating costs. Here is the arithmetic behind that, including the parts that argue against us.

Where the money goes today

Six functions, six budget lines

A small marketing operation typically covers these with some mix of staff, freelancers and retainers. An agent takes a defined share of each — never all of it.

Function	Typical cost today	What the agent takes	Share absorbed
Content production	Freelancer or junior marketer, £1,800–3,500/mo	Content Agent drafts copy, images and schedules; a person approves	60–75%
Lead qualification	SDR time, £2,500–3,800/mo	Sales Agent scores intent and drafts the reply; a person sends	40–60%
Reporting	Analyst or agency retainer, £900–2,200/mo	Analytics Agent explains movements across campaigns, CRM and spend	70–85%
Market research	Agency retainer, £1,200–3,000/mo	Research Agent tracks competitors and audiences continuously	50–70%
Campaign admin	Marketing coordinator, £2,200–3,000/mo	CMO Agent proposes and drafts; spending waits for approval	35–50%
Operational chase	Ops or PM time, £2,000–3,200/mo	Operations Agent opens tasks, chases deadlines, runs workflows	40–55%

Ranges are UK market observations, not a quote. Run the calculator below with your own numbers.

Being straight about it

Four things vendors usually skip

It absorbs tasks, not people

An agent does not replace a marketer. It takes the repetitive share of six different jobs, which is why the saving shows up as capacity you get back rather than a resignation letter.

The saving is capacity first, cash second

Most teams do not fire anyone. They stop hiring the next person, stop the agency retainer, and put the reclaimed hours into work that only a human can do.

AI cost is a real line, so we show it

Every call is metered against a credit balance with provider cost recorded per agent. If an agent costs more than it returns, the ledger says so — that is the point of measuring it.

Approval gates cost time on purpose

Anything that spends money or reaches a customer waits for a person. That is slower than full autonomy and considerably cheaper than one bad automated send.

The other side of the ledger

What it costs to run

The plan

A fixed monthly cost per seat, so headcount growth and software growth move together and predictably.

AI credits

A pooled allowance that grows with seats. Every call is metered at provider cost, and you can buy more without changing plan.

Setup time

An afternoon to configure the organisation, the first workspace and two or three agents. Not a quarter-long implementation.

Your numbers

Run it against your business

Configuration calculator

What would BrandLAB actually return?

Thirty seconds. No account, no card, no sales call.

Your websiteBusiness nameIndustryTeam size — 1Blended hourly cost — £50

What do you want to improve?

Individual

plan that fits

agent

reclaimed a month

£181

net value a month

1 agent · 9h realized/mo (after realization & oversight) · base net £181, downside £144.

Live estimate — run the check for the full picture, range and twelve-month NPV.

Give a website and we read its public homepage to spot your platform and setup. Nothing is kept beyond the assessment.

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The case is operational,not aspirational