Platform
Most businesses run marketing across a CRM, a scheduler, an asset drive, a project tool and a spreadsheet — and spend their week reconciling them. BrandLAB holds all of it against the same records, which is the only way an agent can work across them without guessing.
01
Contacts, companies, touchpoints, intent signals and conversions in one record rather than five exports.
The Sales Agent reads intent scores, drafts outreach and updates records — every write logged against it.
Person and account records with lifecycle stages
Touchpoints and intent signals from connected channels
Attribution events joined to campaigns
Customer 360 view across the whole relationship
02
Plan, budget and run campaigns with performance attached to the records they actually moved.
The CMO Agent watches performance and proposes budget shifts — spending waits for your approval.
Objectives, budgets and channels
Live impressions, clicks, conversions and spend
Audience segments built from CRM data
Attribution back to revenue
03
A brand asset library and content pipeline, with scheduling that keeps a human in the loop before anything goes public.
The Content Agent produces copy, images and video drafts and files them — publishing needs approval.
Asset library with versions, rights and expiry
Collections and share links
Scheduled posts with approval status
Generated assets filed as drafts, never auto-published
04
Boards, groups and items so the work an agent creates lands somewhere a person can see and own it.
The Operations Agent opens tasks, chases deadlines and keeps integrations moving.
Boards, groups, columns and items
Assignees, priorities and due dates
Deadline risk surfaced on the Command Centre
Tasks created by agents, owned by people
05
Performance analytics beside the cost of producing it — including what the AI itself consumed.
The Analytics Agent explains movements across campaigns, CRM and spend instead of just charting them.
Campaign and channel performance
Cost ledger with provider cost per call
Per-agent spend attribution
Plan revenue against AI cost
06
Campaign email, automations and templates, plus the social channels you already publish to.
Agents draft and schedule; sending to a real customer is a level-three action that always needs a person.
Campaign builder with templates
Automations and queues
Instagram publishing and insights
Cross-platform feed
The difference
Any vendor can sell you six modules. What matters here is that they share one permission model, one action engine and one cost ledger. An agent asked why sales fell can look across campaigns, CRM and spend in a single scoped query, because it is all one system rather than six with an integration tax between them.
