Environment 1
Custom build
£0/mo
0 paid modules of 10 allowed · core included
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Pricing
From £20 a month, all in — a plan plus a working operating system, not a plan and then a surprise. What changes as you grow is how many people you bring, how many environments you run, and what those environments are made of.
Step one
The tier sets the ceilings: seats, environments, agents and the credit pool everything draws on. Business is per seat; the calculator below moves with it.
Prices in GBP, billed monthly. Business shown at 5 seats — change it in the configurator.
Step two
Six environments are already built. Each is a set of modules that work together, priced by what it costs to run them. Take one as it stands, change it, or start from nothing and pick all 41 yourself.
£8 /mo
The four surfaces every operation needs: campaigns, the customers they are for, the work they create, and the assets they use.
£17 /mo
The default marketing operation: campaigns, audiences, assets and the CRM behind them.
£24 /mo
Built around a release cycle: track intelligence, audience research, channel scheduling and attribution.
£23 /mo
Demand capture end to end: forms in, audiences segmented, campaigns out, attribution back.
£21 /mo
Client delivery with the approval gates on: briefs, roadmaps, sign-off and a shared knowledge base.
£17 /mo
People and progression: opportunities, mentorships, placements and the record of what came of them.
£27 /mo
For running the workforce itself: agent design, task supervision, evaluation and the cost ledger.
Step three
This is the same calculation the checkout runs. Change anything and every line moves — including the credit pool, because capacity you buy brings its own AI allowance rather than diluting the one you have.
Step 1 — capacity
Extra AI agents
5 included · £9 each, with 2,000 credits · ceiling 15
Step 2 — the build
Environment 1
Custom build
0 paid modules of 10 allowed · core included
1 included on this plan. Beyond that they are £7 each, carrying 1,000 credits of their own.
Step 3 — the price
Monthly
3,000 credits/mo · ≈ 30 agent tasks
£12/moAdd-ons
Each one carries its own credits, so adding capacity never thins out the allowance you already have. All three are capped by your tier.
£7 /mo each
A separate brand brain, members, agents and approval chain — not a folder.
£9 /mo each
Agents that exist cost nothing; agents that run cost credits, so a bought agent brings its own.
£20 — £240
One-off, added to the current period. No subscription change.
How the numbers are set
Nothing on this page is a number someone liked the look of. Each thing we sell has a monthly cost to run; the price is that cost held to a 80% gross margin, rounded up to something legible. Rounding up is the only direction allowed.
The rule
price ≥ cost ÷ (1 − 0.8) ÷ FX
margin = 1 − cost ÷ (price × FX)
Cost is measured in dollars because that is what providers bill; prices are set in pounds because that is what you pay. 1,000 credits is exactly $1 of provider cost, which is why a credit allowance and a margin are the same statement said twice.
The total
total = plan(seats)
+ Σ build(modules)
+ extra environments × £7
+ extra agents × £9
And the credit pool is the same sum in credits: what the plan grants, plus what each module brings, plus what each unit of capacity brings. One task is about 100 credits.
What a module costs, and why
| Class | What it is | Runs on | Credits/mo | Price |
|---|---|---|---|---|
| Included | The operating system itself — command centre and agents | Included in every environment | — | Included |
| Light | A surface over records you already have | Storage and queries | 30 | £1/mo |
| Standard | Its own data, background jobs, periodic enrichment | Storage, jobs, light AI | 120 | £2/mo |
| AI-native | Continuously running AI — indexing, scoring, evaluation | Sustained model calls | 500 | £5/mo |
Side by side
| Free | Starter | Individual | Pro | Business | Enterprise | |
|---|---|---|---|---|---|---|
| Monthly | £0 | £12 | £19 | £49 | £195 | Custom |
| Seats | 1 | 1 | 1 | 1 | 5–100 | 500 |
| Environments included | 1 | 1 | 1 | 3 | 10 | 100 |
| Environment ceiling | 1 | 2 | 3 | 10 | 50 | 500 |
| AI agents included | 2 | 5 | 10 | 25 | 50 | 250 |
| Agent ceiling | 2 | 15 | 25 | 60 | 200 | 1000 |
| Modules per environment | 4 | 10 | 12 | All | All | All |
| AI-native modules | — | — | Yes | Yes | Yes | Yes |
| Monthly credits | 1,000 | 3,000 | 4,800 | 12,000 | 0 +9,500/seat | 0 +12,000/seat |
| Storage | 2 GB | 5 GB | 10 GB | 50 GB | 250 GB | 2000 GB |
| Advanced automation | — | — | — | Yes | Yes | Yes |
| API access | — | — | — | Yes | Yes | Yes |
| Voice | — | — | — | Yes | Yes | Yes |
| Advanced analytics | — | — | — | Yes | Yes | Yes |
| SSO | — | — | — | — | — | Yes |
"Included" is what the tier grants you today. "Ceiling" is the most you may buy up to on that tier before the plan itself has to change. Build cost sits on top of both and depends entirely on which modules you switch on.
Questions
Because an operating system is. The subscription buys access, seats and an AI allowance; the build is whatever modules you switch on; capacity is environments and agents beyond what the tier includes. Three numbers you can each argue with beats one number you cannot.
One unit of AI consumption. You do not have to think in tokens: every agent call is metered at the provider's cost and converted into credits, pooled across the organisation and shown as a capacity bar. A whole agent task is roughly 100 credits.
No. Each module's price already includes the background AI it runs, and those credits are added to your pool when you buy it. A module you switch on cannot quietly consume the allowance you already paid for.
A template is a module set we have already built, so switching one on is a copy and costs nothing to provision. A custom set has to be generated, indexed and wired, which is a one-off fee. Both are priced per module every month, and both can be changed later.
Agent actions stop rather than silently billing you. You can buy a top-up at any time, and the allowance resets each billing period. Per-agent budgets let you divide the pool so one agent cannot spend all of it.
Yes. The free tier includes the organisation layer, one environment, 4 modules and 2 agents — enough to watch a plan get made, approved and executed. AI-native modules and paid builds need a plan.
Change it from the billing page. Entitlements regenerate from the subscription, so limits move the moment the payment confirms — nothing needs rebuilding, and the environments you configured come with you.