BrandLAB
An operating system, not another dashboard

Hire a workforce
that doesn't
clock off.

BrandLAB puts your people, your AI agents and your business data inside one permissioned organisation — where agents don't just answer questions, they do the work, inside limits you set and spend you can see.

See what it would do for you

Free tier available · no card required

One

place the work happens

CRM, campaigns, content, projects and analytics stop being separate tools with separate logins and separate versions of the truth.

Six

roles ready on day one

A workforce you configure rather than build, each role with its own remit, budget and approval boundaries.

Every

action costed and audited

AI becomes an operating expense you can account for: metered per call, attributed per agent, set against what the plan brings in.

The foundation

Everything belongs to someone

Most AI tools bolt a chat box onto an app and hope for the best. BrandLAB puts the organisation, the permissions and the money layer underneath the intelligence first — which is the only reason it becomes safe to hand an agent your CRM and your ad budget.

Humans and agents are governed by the same model. An agent can never reach data its operator couldn't.

ORGANISATIONHUMANSAGENTSDATAWORKSPACE · PERMISSIONS · AUDIT

Platform

What you actually get

01

One permissioned organisation

People, agents and data sit inside one organisation with workspaces beneath it. Every record has an explicit owner, and access is denied by default until a role grants it.

02

A workforce, not a chatbot

Six roles — CMO, Sales, Content, Research, Analytics, Operations — on one runtime. Each has its own instructions, memory, tools, budget and permissions, like a member of staff.

03

Actions, not answers

Agents create campaigns, update the CRM, schedule content, generate assets and run workflows. Real writes to real records, not suggestions you retype.

04

Approval gates that hold

Publishing, changing records and spending money wait for a person. The gate is enforced on the server, so it cannot be clicked around by anyone or anything.

05

Your tools, inherited

Integrations expose capabilities to the workforce instead of sitting in a silo, so an agent reads insights or publishes a post under the permissions you already set.

06

AI spend you can defend

Every call is metered against a credit balance with provider cost recorded and attributed to the agent that spent it. Against plan revenue, in the same view.

ASKPLANCHECKAPPROVEACTACCOUNTONE PATHNO WAY AROUND

How it works

Six steps, every single time

There is one path from intent to outcome and nothing routes around it — not the interface, not an integration, not a third-party agent. That single choke point is the whole safety argument.

01

Ask

Set a goal in plain language, by keyboard or by voice.

02

Plan

The runtime classifies complexity and risk, then builds an ordered plan from the tools that agent is allowed to touch.

03

Check

User permission, agent permission, budget and remaining credits are all verified before anything runs.

04

Approve

Anything sensitive stops and waits for a human, with the reason and the impact shown.

05

Act

The action executes against your live business data, scoped to the workspace it belongs to.

06

Account

Cost, outcome and a full audit trail are written against the agent that did the work.

Control

Autonomy where it's cheap, permission where it isn't

Analysis, research and drafts run on their own. Publishing, contacting a customer or moving budget stops and waits for a person — and high-risk actions need approval for that specific step, not a blanket yes.

Requesters can't approve their own requests. The rule lives on the server, not in the interface.

AGENT INTENTL1RUNSL3WAITS FOR A HUMANDRAFT · ANALYSE · ORGANISESPEND · PUBLISH · CONTACT CUSTOMERS

Configuration calculator

What would BrandLAB actually return?

Thirty seconds. No account, no card, no sales call.

What do you want to improve?

Individual

plan that fits

1

agent

9h

reclaimed a month

£181

net value a month

1 agent · 9h realized/mo (after realization & oversight) · base net £181, downside £144.

Live estimate — run the check for the full picture, range and twelve-month NPV.

Give a website and we read its public homepage to spot your platform and setup. Nothing is kept beyond the assessment.

Pricing

Scales with the team, not the tooling

Every plan includes the organisation layer, the action engine and the approval gates. What changes is how many people, and how much AI.

Pricing is being finalised — start free and choose a plan inside the app.

Your next hire doesn't need a desk

Start free, run the setup, and have an agent doing real work in your business before the afternoon is out.

base44
Edit with Base44